Scott Ginsberg, of “Hello, My name is Scott” fame (the guy that wears a nametag everywhere), wrote a great article on 35 Cultural Trends that (should) Change the Way you do Business. The main ideas from this is that you need to be approachable and personable, consistent, easy to do business with, and engage your customers with positive interaction. I would venture to add that this is even more important in a virtual work model. 97% of communication is non-verbal. What are you doing to instill confidence and trust in your clients?