When over at the “Hello My Name is Scott” guy’s website, I downloaded this great free ebook. One of the snippets from it that is just so true is this:
90% of new restaurants fail within their first year because someone out there said, “You know, I like to cook. And people enjoy my food. Maybe I should start a restaurant!” LESSON LEARNED: just because you know the trade, doesn’t mean you can run the business.
I get so many emails saying, “I have the skill set to be a (fill in the blank type of virtual assistant) but tell me how to run a business. I don’t know the first thing about how to get clients.” That’s why Entrepreneurial Freedom: How to Start and Grow a Profitable Virtual Assistance Practice is such an important book to college students considering working for themselves instead of a “boss” or for professionals who are tired of paying three-dollars-a-gallon for gas to commute to a job they don’t even like.
But just like Scott says, there’s more to running a business than knowing how to do client work.
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