FROM SWEAT

TO EQUITY

Build a Service Business that
Grows Without You

When Stepping Back Feels Impossible

Your business depends on you.

Every decision, every client, every crisis – it all lands on your desk.

You want to grow, but you feel trapped. You can’t step away without everything slowing down or falling apart.

Growth Limits

❌ Revenue is capped because you can’t grow without overloading yourself.

❌ Every growth opportunity just feels like more work for you.

Long Hours

❌ You work more hours than you ever intended, for less profit than you deserve.

❌ You can’t take a real vacation without stress — or guilt.

Mental Toll

❌ You lie awake at night, wondering if you can keep this pace up.

❌ You worry that if you step back, everything will unravel.

Your business is running you, instead of the other way around. And it’s costing you — mentally, emotionally, and financially.

You’re not the problem. Your business model is.

There’s a better way.

Hi, I’m Jen.

I help business owners like you break free from owner dependence and build businesses that grow profitably — without you being the center of everything.

I see patterns others miss. I ask the right questions to cut through complexity. I work alongside you to design systems, develop your team, and create a business that grows without leaning on you.

But I don’t just hand over a plan and wish you luck! I mentor your Ops Leader and guide your entire team through change, so the shift actually sticks.

I’m the strategic partner who helps you build a business that finally gives back more than it takes.

There’s No One-Size-Fits-All Here

ESTABLISH A
BASELINE

Map your entire business — what’s working, what’s not, and where it relies (too much) on you.

DESIGN SYSTEMS + TEAMS

Build repeatable processes, develop a culture of ownership, and empower your team to lead.

BUILD A
TURNKEY BIZ

Create a self-sustaining business that drives growth, increases profit, and gives you back your time.

The Stakes are High. Your Choices:

🏆 With our help…

  • Revenue grows without increasing your hours.

  • Profit margins improve because your business runs efficiently.

  • You take time off without everything falling apart.

  • You sleep soundly, knowing your business is running smoothly.

  • Your team makes decisions with confidence.

  • You lead with vision, not micromanagement.

❌ Continue as is…

  • Remain as the bottleneck, where burnout is inevitable.

  • Keep holding everything together yourself.

  • Watch as growth stalls — or declines.

  • Ignore the need for systems.

  • Leave profit on the table.

  • Suffer the damage to your health and relationships.

I know what it’s like to feel trapped by your business.

With 16+ years partnering with entrepreneurs, I’ve seen firsthand how easy it is for success to trap you in the day-to-day.

I work alongside leaders to build teams and systems that drive growth—so you can focus on growing the business, not running it.

Step Back Without Slowing Down

Your team can handle more. Your business can grow faster. You don’t have to do it all. Let’s get you there.

  • Theresa Dormi, Ops Manager

    “Jen offers the ideal balance of challenging, mentoring, informing and challenging. She has the remarkable ability to ask questions that lead to deep self-reflection - which ultimately led to me being a more self-aware leader.”

  • Krista Clive-Smith, CEO

    “Jen is a super sharp strategist who understands what it takes to get operational alignment, help the Visionary leader become free from the weeds of “operational overcommitment” and get the team focused on the goals that will serve the organization best.”

  • Chelsey Siltanen, President

    “Jen is a world-class problem solver and incredible asset to any team she may find herself on. Combining her business acumen with her incredible leadership skills and the heart of a lion, Jen’s a true force.”

  • Stephen Beach, CEO

    “Jen has helped me personally, and our business as a whole, on multiple projects from time management to hiring to scaling operations. Very good at what she does and very helpful to busy CEO’s like myself!”

  • Brooke Blaire, Director of Client Success

    “Our business benefits greatly from the resources we get from Jen and I’m a much better support to my CEO because of her coaching and guidance. We consider her “our secret weapon” in optimizing our operations and processes and it is a comfort to know that I have someone with her knowledge and experience guiding me.”